The Matsio newsletter · Invite only

A small thing and a big thing

One small thing to fix on your website today, and one big thing to learn that gets you more leads. Written by the people doing the client work.

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Two things, every week

The small thing

A change you can make on your website before the day ends. The words on a button, the order of a form, the first line on a page. Each one comes from work we do for clients.

The big thing

Something we learned from our own research or how people use websites. You get the finding, and what it means for your leads.

A small thing from a recent edition

EDITION 6

Make the phone number optional

Your contact form asks for a phone number. Make it optional. People who want to write first and talk later will fill in the form. People who want to talk will give you the number anyway.

Code example: a phone input changing from required to optional

Who sends it

Matsio is a web design studio in Thiruvananthapuram, continuing a practice Aghosh Babu began in 2005 and incorporated in 2017. We have built websites for B2B companies in over 40 countries. Our work is judged on one thing: whether the website brings in business.

The newsletter comes from the same desk as the client work. What we learn on projects each week is what you read.

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One small thing to fix on your website today, and one big thing to learn that gets you more leads, for people who asked to be there.

Request an invite

We read every request ourselves and reply within one business day.

A small thing and a big thing

Two things, every week

The small thing

The big thing

A small thing from a recent edition

Make the phone number optional

Who sends it

Request an invite

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