E-Commerce

An online store where more visitors finish the purchase

Visitors are reaching your store, but not enough of them complete the purchase. We map the full purchase path, find where doubt or inconvenience enters, and remove it.

Fit

Who this is for

This engagement suits a store that loses buyers between the product page and payment, or a new store that should not.

  • A store with steady visits and a low share of completed orders.
  • Carts started and abandoned at shipping, account creation or payment.
  • Product pages that do not answer the questions buyers ask support.
  • A new store that needs the purchase path planned before anything is designed.
Deliverables

What you receive

The work follows the purchase path, from the first page a buyer lands on to the order confirmation.

  1. 01

    A purchase path map

    From landing page to order confirmation.

  2. 02

    The points where buyers stop

    Listed with the reason at each one.

  3. 03

    Designs for the pages that change

    Product, cart and checkout.

  4. 04

    The built or revised store

    Tested across devices and payment methods before launch.

  5. 05

    A performance summary

    At 30 and 90 days after launch.

Process

How it runs

A new store follows the same signed-off phases as any new build. Work on an existing store starts with the purchase path map and proceeds in order of effect.

Measurement

How the result is judged

By completed orders as a share of visits, and by where in the path buyers still stop. Both are measured before the work starts.

FAQ

Questions

The platform is chosen during strategy, based on the catalogue, the payment and shipping needs, and who will run the store day to day.

Start with a 30-minute scoping call

We ask direct questions about your business, your current site, and what the project needs to achieve.
At the end of it, you will know whether there is a fit. We will tell you directly.

We respond within one business day.

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