Conversion Research
What the paradox of choice means for pricing pages
The jam study, the replications that failed, and what that means for tiers.
Category
Conversion Research
What the research shows about how people read, judge and act on a B2B website. Named studies from Nielsen Norman Group, Baymard Institute, Stanford and others, applied to real pages.
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Conversion Research
Conversion Research
How reading level affects conversion on business websites
Conversion Research
What a supplier’s service list tells you
Conversion Research
What bringing web work in-house costs
Conversion Research
What eye tracking research says about how people read web pages
Conversion Research
What the Stanford Web Credibility Project teaches B2B companies about trust
Conversion Research
How social proof works, according to Cialdini’s research
Conversion Research
What first impression research says about the first 50 milliseconds
Conversion Research
What heatmaps can tell you about a B2B homepage
Conversion Research
What an A/B test measures, and how to read the results
Conversion Research
How page speed affects conversion, according to Google and Deloitte
Conversion Research
How to use Baymard Institute findings to improve your forms
Conversion Research
How choice research explains shorter service pages
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