Conversion Research
What the paradox of choice means for pricing pages
The jam study, the replications that failed, and what that means for tiers.
Author
Aghosh Babu
Founder and Principal of Matsio. He has practised as a web designer and developer since 2005 and incorporated the practice as Matsio Digital Marketers Pvt. Ltd. in 2017. He leads web strategy and delivery across enterprise and mid-market B2B engagements, and is involved in every project at the diagnostic and strategy level.
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Aghosh Babu
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A small thing and a big thing
One small thing to fix on your website today, and one big thing to learn that gets you more leads.
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